What is Orum: A Deep Dive into the Sales Dialer Revolution

In a fast-paced sales world, staying ahead means adopting tools that save time, increase efficiency, and help teams close more deals. 

And by tools, we mean to emphasize the importance of a.i. dialing software, especially the ones that come with CRM integration, focus on productivity, workflow automation etc.

Speaking of auto and parallel dialers with an AIO feature set, Orum has emerged as a standout solution for businesses looking to optimize their outbound efforts. 

Designed to automate cold calling and enhance productivity, Orum is gaining attention for its innovative features, seamless integrations, and potential to transform how sales teams work.

That being said, if you’re curious about what Orum is, how it works, or whether it’s the right fit for your team, you’re in the right place. 

Alternatively, if you haven’t used a dialing tool for your sales business before, and would love to know more about something that caters to your large-scale business requirements, this in-depth review will fill you in on everything you need to know to get started.

What Is Orum?

Orum is an AI-powered parallel dialer that revolutionizes outbound calling by allowing sales teams to connect with multiple leads simultaneously. 

The platform is designed and developed to identify live voices, skip voicemails and disconnected numbers, and connect agents only when a prospect picks up. As a result, this sense of automation saves hours of manual dialing, enabling sales teams to focus on building relationships and closing deals.

On top of that, the program’s Salesforce integration and other CRM connections make it more of a go-to choice for organizations seeking a streamlined workflow. 

Beyond just dialing, Orum provides tools for coaching, data analysis, and call optimization, ensuring that teams have everything they need to succeed in one platform.

Orum's Key Features At a Glance!

Let’s start with the most basic thing.

Yes, you guessed it right, the program’s key features.

1. AI-Powered Parallel Dialing

The cornerstone of this platform’s functionality is its ability to call multiple lines at once.

Hence, the expression: “parallel dialer” comes into perspective. 

The tool’s advanced AI distinguishes between live voices, voicemails, and non-working numbers, ensuring agents only engage in meaningful conversations. This drastically reduces idle time and increases efficiency.

2. Better CRM Integrations

Orum offers robust integrations with top CRMs like Salesforce, HubSpot, and Outreach. 

Particularly speaking about Salesforce integration, the one we mentioned a bit earlier, the platform ensures that all call data, notes, and activities are automatically synced, keeping records up to date without manual input. 

In a broader sense of things, this level of integration eventually eliminates administrative burdens and provides valuable insights for data-driven decisions.

3. Spam Monitoring

To ensure high connection rates, Orum monitors outbound numbers for spam labels. 

Numbers flagged as “Spam Likely” can hurt call success, so Orum provides tools to track and address this issue, maintaining your team’s credibility and reach.

4. Live Listen and Coaching

Managers can listen to calls in real time and provide on-the-spot coaching to reps. 

This feature is invaluable for improving performance, especially during high-stakes conversations.

5. Voicemail Drop

Also known as VM drops in sales lingo, the program allows its users to go for pre-record voicemails and deliver them automatically to prospects’ inboxes when calls go unanswered. 

The biggest benefit of this feature is that it saves time and ensures consistent messaging across outreach campaigns.

6. Orum Dialer Dashboard

The user-friendly dashboard provides real-time insights into call performance, connection rates, and team activity. Its intuitive design makes it easy to navigate, even for new users.

How Does Orum Compare to Other Dialers?

While Orum isn’t the only player in the AI-powered dialer space, it stands out for its speed, accuracy, and ease of use. 

Competitors like, Trellus.Ai, offer a more advanced auto dialing feature. The parallel dialing feature is under development and about to be released pretty soon.

Overall, Trellus has plenty of perks, especially the price point, which makes it a better alternative to Orum and similar calling software in the same league.

Orum Pricing – Not Everyone’s Cup of Tea!

Yes, you read that right. 

Orum is an expensive tool. 

Therefore, it’s not the perfect fit for small and medium businesses. However, based on your revenue, or the seed funding round that you may have had, or anything that associates with workflow, monetary reserve or stuff like that, you could possibly transition to Orum from your existing dialer and takes things forward from there.

Pricing is often a deciding factor when choosing sales tools, and Orum’s premium capabilities come with a price tag. 

Reports suggest that Orum costs approximately $5,000 per user annually, billed upfront. While this may seem steep, the return on investment for teams making high-volume outbound calls can justify the expense.

Does Orum Offer a Free Trial?

Yes! 

Orum offers a free trial for businesses to explore its features before committing. 

However, here’s the main caveat about that free program trial.

Before they let you sign up for a free account, you have to go through a detailed form, which some users have found to be a bit cumbersome. 

Still, this allows you to evaluate whether Orum is the right fit for your sales team without upfront financial commitment.

Ease of Use: What to Expect & What Not to Expect?

Orum’s interface is functional but could use some modernization. 

While its dashboard provides all the necessary tools and insights, first-time users may need guidance to configure settings and optimize their workflows. However, once the system is set up, teams can start dialing and reaping the benefits almost immediately.

Orum’s Key Benefits

• Time Savings: With AI-powered dialing, sales reps spend less time dialing and more time talking to prospects.
• Improved Connection Rates: Real-time spam monitoring and number management keep call success rates high.
• Scalability: Orum is ideal for large teams handling high call volumes.
• CRM Sync: Automatic integration with tools like Salesforce ensures accurate record-keeping.

Two of Orum’s standout features, the Dialer and the Call Library, work synergistically to improve productivity, enhance team performance, and drive better outcomes.

Here’s how it transforms the outbound calling process:

Automated Processes for Effortless Outreach

• AI-Powered Call Navigation: The program uses AI to perform tedious tasks, like navigating through phone directories, detecting voicemails, and skipping invalid numbers, effectively cutting out wasted time.
• Customizable Dialing Speeds: Users can adjust the dialing speed based on campaign needs, scaling from single-line calls to dialing five or ten numbers simultaneously, depending on the subscription plan.
• Global Reach: With international calling capabilities, sales teams can expand their outreach efforts without additional tools or platforms.

Enhanced Real-Time Support

• AI-Assisted Call Handling: The Dialer automatically connects users to answered calls, ensuring smooth transitions and reducing response times.
• Live Transcriptions and Objection Flagging: During calls, the AI provides real-time transcriptions and flags objections or critical keywords, equipping sales representatives with actionable insights during conversations.
• Voicemail Automation: Sales teams can pre-record voicemails and have them dropped automatically, saving time and maintaining a consistent, professional tone.

Call Logging

• Seamless Integrations: The tool integrates with popular tools like Salesforce, Outreach, and SalesLoft, allowing users to access Dialer features directly within their existing CRM. This ensures that workflows remain streamlined and communication personalized.
• Inbound Call Handling: Professionals can forward inbound calls directly to their phones, ensuring no potential leads are missed.
• Automatic Call Logging: The dialer automatically tracks and logs the outcomes of each call, enabling users to sort them by custom-defined results. This facilitates deeper analysis and makes follow-ups more efficient.

Measurable Impact on Performance

From users and businesses who have used this software before, or are using it right now, there’s reportedly a fivefold increase in call activity, highlighting its transformative effect on productivity. 

In addition to that, the recent introduction of the Hot Numbers feature has improved connect rates, delivering an impressive 22% average increase. This feature intelligently prioritizes numbers more likely to result in live conversations, ensuring sales teams make the most of their time.

More Stuff To Know about Call Library

While the program primarily handles the operational side of cold calling, the Call Library , as we talked about earlier, focuses on empowering sales teams through education and self-improvement. It fosters a culture of continuous learning, equipping professionals with the tools they need to refine their strategies and elevate their performance.

Organized and Customizable Resources

• Playlists for Easy Access: Call recordings can be organized into public or private playlists based on user preferences. Sales leaders can group calls by tags such as objections, successful closes, or specific industries.
• Customized Tags: Calls can also be sorted by custom criteria, such as dispositions or specific call outcomes, making it easier for team members to locate relevant examples.
• Flexibility for Learning: Representatives can access recordings independently, reducing the need for time-consuming, in-person coaching sessions and allowing for self-paced development.

Orum vs. the Competition

If you’re considering Orum, you may also be looking at online alternatives to this program.

Like we said earlier, it’s price tag is bit of an intimidating factor. And although how well made the software may be, the price plans sometimes don’t fit a business’s budget. In this situation, what you need is an alternative, which comes with more or less the same features, but at a significant price drop. 

Here’s how Orum stacks up against other popular tools:

• Trellus.Ai – Overall Best Orum Alternative: Offers robust single line auto dialing at a lower price point and comes with state of the art advanced features like live a.i. based in-call coaching and tons of CRM integrations.
• Koncert: A solid option for budget-conscious teams, but its interface and analytics tools aren’t as comprehensive as Orum’s.
• Kixie: A unique inbound and outbound aware dialer, but its focus on leads, sometimes, may not suit teams prioritizing different efforts over multiple ongoing sales campaigns.

Is Orum Right for Your Business?

Deciding whether to invest in Orum depends on your team’s goals and budget. 

If you’re handling high call volumes and solely rely on Salesforce integration, in particular, for seamless data management, Orum could be an invaluable asset. For those on tighter budgets, exploring its free trial is a great way to gauge its fit without commitment.

Conclusion

Orum is more than just a dialer—it’s a complete solution for sales teams looking to scale efficiently. 

Ranging all the way over its AI-powered dialing and voicemail drop to integration capabilities, and real-time coaching, we’d say that this dialer offers everything modern sales teams need to thrive. 

If you’re serious about optimizing your cold-calling process, Orum deserves a spot at the top of your list. 

Go ahead and feel free to take advantage of the Orum free trial today and see how this powerful tool can transform your sales operations. If filling out long forms isn’t your forte’, you can sign up for Trellus and take it for a spin.