Learning Center

Detailed insight on different terminologies and expressions used by sales teams, and businesses, curated & maintained exclusively by Trellus.

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Account Executive (AE)

An Account Executive (AE) plays a pivotal role in the sales landscape of many organizations, particularly within business-to-business (B2B) environments. This position is crucial for driving revenue and fostering long-term client relationships.
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Account-Based Marketing and Sales (ABM)

Account-Based Marketing and Sales (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts rather than casting a wide net to attract numerous leads.
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Account Mapping

Account mapping isn’t just about tracking who’s who; it’s a powerful way to prepare entire sales teams for success, helping them understand client structures, uncover growth opportunities, and get right to the heart of customer needs.
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Account-Based Selling

Account based selling goes beyond the traditional sales approach; it’s all about prioritizing relationships and deepening connections with target accounts, aiming to create a personalized experience for each one. From an expert's point of view, this method reportedly helps sales teams focus on the right accounts, ensuring they’re putting time and energy where it counts.
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After-Sales Service

After sales service is all about retaining customers, or businesses, long after the sales are closed. It's a great way for businesses to make their service or brand stand out. The problem is, not a lot of business owners are aware of the tactics used for such processes.
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Always Be Closing

Always Be Closing is one of the most well-known principles in the sales world. The idea has been around for decades and continues to be a foundational approach in sales strategies. We’ll break down everything about sales abc, explore what it means in practical terms, and highlight the roles and responsibilities in a B2B sales team that make "Always Be Closing" possible.
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Average Selling Price

Average selling price, as the terms states, is the "average" or median level price an item or a service is sold for, or marketed at. But there's a lot more to it than what meets the eye...
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Auto Dialer

Ever wondered what auto dialer(s) is all about from using them to your business's advantage perspective? Here's what we have in store for you.
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BANT

The Bant methodology, or the Bant framework is foundational level stuff in sales, originally developed by IBM in the 1960s. It serves as a guide for sales teams to qualify leads effectively, ensuring that their efforts are focused on prospects with the highest potential for conversion.
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B2B

The term 'what is b2b', or business to business highlights how one business serves another business in terms of services, products, and vice versa. It entails a lot of different processes, sales tactics, and strategies that new business owners need to get familiar with.
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Buyer Persona

If you’re in sales, marketing, or even product development, chances are you’ve heard the term "buyer persona." But what exactly is a buyer persona, and why does it matter so much in today’s business world?
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Business Development Representative

Understanding the role of a Business Development Representative (BDR) is crucial for anyone interested in sales and business growth. This position plays a vital part in the sales process, focusing on generating new business opportunities and nurturing leads.
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Big Ticket Items

Big ticket items are more or less sales, products, or sometimes "clients" for your business that usually result in an exorbitant amount of profit, etc. And yes, repeat business opportunities are also lucrative with big ticket items. Here's everything you need to know about them as a manager, a business owner, or someone in charge of a team.
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Below the Line (BTL) Marketing/ Sales Promotion

BTL marketing is more or less an approach that emphasizes personal, targeted, and highly engaging interactions. The process, or the culmination of different strategies aiming toward the same thing, mainly focuses on reaching customers on a more individual level, often creating memorable experiences that stick.
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B2B Cold Calling

B2b cold calling involves strategic planning and execution—both of these go way beyond dialing numbers. Here's what you need to know from an expert's point of view.
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Churn Rate

Churn rate is a critical metric for businesses, particularly those operating under subscription or recurring revenue models. It provides insights into customer retention and overall business health, eventually helping you retain customers instead of losing them quickly over time.
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Cross Selling

When someone mentions cross-selling, what usually comes to mind? Maybe you've experienced it while shopping—when you buy a laptop, the salesperson suggests a protective case or a mouse. That's cross-selling, but it goes much deeper than just suggesting extra products.
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Cold Calling

Cold calling has a reputation as one of the tougher aspects of sales, but when done right, it’s an invaluable tool that can turn leads into loyal customers. The practice is about more than just dialing random numbers; it’s a crafted skill and an art form that connects businesses with prospects who might not even realize they’re looking for what you have to offer.
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Closing Ratio

In sales, there’s a simple question everyone wants the answer to: “How effective are we at turning prospects into paying customers?” This is where the closing ratio comes in. It’s a straightforward way of measuring sales performance, offering insights into how well a team can “seal the deal” and convert leads into revenue.
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Closed Won

Every sales journey has a goal: to get a deal marked “Closed Won.” In the world of sales, “Closed Won” means that a prospect has officially signed on the dotted line, agreed to buy, and is now a customer. This is the end of the line for sales but the beginning of a valuable business relationship. But what exactly does "Closed Won" mean, how does it differ from “Closed Lost,” and what’s involved in getting to this point?
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Closed Lost

Understanding the concept of Closed Lost is crucial for sales teams aiming to refine their strategies and improve overall performance. The term, in itself, signifies a sales opportunity that did not culminate in a successful sale, but there's more to it than what meets the eye...
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Consultative Selling

Consultative selling is unlike the traditional sales approach where you cold call prospects to sell something. Here's everything you need to know about this tactic from a business standpoint.
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Cross Selling

Learn what is cross selling, opportunities across industries, handling objections, and strategies to boost sales while enhancing customer experience.
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Cold Calling Objection Handling

Discover expert tips for cold calling objection handling, including strategies for how to handle objections in cold calling with confidence and empathy.
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Cold Calling Agency

Discover the secrets to success with a Cold Calling Agency, strategies for agencies, and tips to outsource cold calling services for better results.
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Cold Calling Outsourcing

Discover the benefits of Cold Calling Outsourcing, learn how to outsource cold calling, and explore outsource B2B cold calling services for your business.
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Cold Calling Tone of Voice

Learn how to master the perfect cold calling tone of voice. We have just the right amount of tips, techniques, and best practices for creating engaging and successful phone conversations.
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Cold Calling Script

Discover how to create the perfect cold calling script with detailed insight on different tips, real estate examples, and strategies for crafting scripts that boost engagement and conversions altogether.
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Cold Calling KPIs

Find out everything there is to learn about effective cold call kpis that need to be mastered from the get-go. Read on...
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Cold Calling CRM

If you are looking for detailed info on old Calling CRM tools, their benefits, and how to use them effectively, we've got you covered. Read on...
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Cold Calling Services

Ever wondered why business companies rely on cold calling services for increased conversions and sales? Here's everything you need to know as a manager.
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Calls Per Day

Call per day outline target number given to sales reps; day in - day out. It is also a baseline for monitoring different KPIs. Here's what you need to know about it.
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Cold Calling List

Your cold calling list doesn't have to hit a snag when it comes to outreach and conversions. Here's what you need to know to get started.
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Inside Sales Rep

What is an inside sales rep and why they are crucial in modern sales. Learn everything about this dynamic role. Here's what you need to learn.
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Local Caller ID

Here's everything you need to know about local caller id. Our tips cover how this tool builds trust, boosts conversions, and improves customer engagement for businesses across industries.
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Predictive Dialing

Predictive dialing has a lot more to it than dialing numbers through automation. It requires finesse, strategy and conversational skills. Here's what you need to know about it.
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Preview Dialing

Learn everything about preview dialing, its benefits, how it works, and why it’s ideal for personalized customer interactions. Perfect for high-value outreach.
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Upselling

Upselling is all about selling a better/ expensive version of the baseline product that a prospect wanted to buy in the first place. Here's what the experts have to say about the tactic.
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Warm Call

Warm calls are all about "rekindling" conversations with prospects that you have cold called before. Here's what we recommend doing to ease the conversion process.

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