Salesloft vs Hubspot: Which CRM is Best for Your Sales Team?

Two tools that we have seen and heard of, over and over again, in the sales realm, are Salesloft vs Hubspot.

As a matter of fact, many businesses use them for scalability, improved workflow, conversions and overall goal tracking, etc. 

But, for those business owners who haven’t had any experience, or they have used either one of the tools, there’s a lot to know.

With that said, our aim in this post is to uncover both tools and help you decide which one suits your business requirements better in terms of scalability, future-proofing and what not.

What’s There To Know About Salesloft Vs Hubspot?

Both platforms aim to streamline workflows, improve team efficiency, and foster stronger customer relationships, yet they approach these goals with distinct features and philosophies. 

Choosing between them requires a clear understanding of their offerings, capabilities, and how they align with your sales objectives. 

On top of it, when you throw in 3^rd party integrations and automations, you’re looking at minimum time to complete tasks, better team workflow organization, increased productivity and overall better results.

What Does Salesloft Do?

As long as you’re concerned with what does Salesloft do, you should know that it is a cloud-based platform tailored to streamline the sales engagement process. 

Originally established to support sales development teams, it has since expanded its scope to include tools for the entire sales organization. The program shines in automating workflows and improving communication, helping sales teams connect with prospects and close deals more effectively. 

It’s not just a tool; it’s a comprehensive system designed to optimize outreach, enhance coaching, and provide actionable insights that accelerate revenue growth.

One of the defining characteristics of Salesloft is its ability to assist sales teams in managing calls, emails, and schedules. The platform simplifies prospecting efforts and equips teams with tools to track, analyze, and refine their approach. 

Beyond prospecting, this platform is invaluable for sales coaching, offering features like real-time feedback during calls and transcriptions for deeper analysis. 

These sub-level built-in tools make it an excellent choice for fostering continuous improvement within sales teams.

Its intelligence tools help teams identify areas for growth and focus their resources where they’ll have the most impact. 

Top it off with the program’s ability to automate communication workflows, Salesloft enables sales teams to concentrate on high-value activities rather than repetitive tasks, driving efficiency across the board.

Key Features That Define Salesloft

The platform is packed with features designed to elevate the sales experience. Here are some of its standout capabilities:

• Call Repository: Salesloft allows teams to build a library of recorded calls and virtual meetings. This is a powerful resource for onboarding new representatives, offering them firsthand insights into effective communication strategies.
• CRM Updates: With its seamless integration capabilities, the platform ensures all activity data is automatically synced back to the CRM. This eliminates manual data entry and guarantees accurate records of customer interactions.
• Cadences: Salesloft’s workflow automation helps assign leads to representatives and route them through personalized communication sequences. This ensures consistent follow-ups and maximizes conversion opportunities.
• Real-Time Notifications: Sales professionals receive instant alerts when prospects engage, enabling them to act quickly and prioritize follow-ups based on activity.
• Sales Coaching Tools: Managers can provide live feedback during calls, helping representatives refine their techniques on the spot. This focus on coaching is a key differentiator for the platform.
• AI-Powered Email Sequencing: By harnessing generative AI, Salesloft offers advanced email personalization and A/B testing. This ensures that outreach campaigns resonate with prospects while providing actionable performance data.
• Mobile Accessibility: The Salesloft mobile app empowers users to manage their contacts and track opportunities from anywhere, fostering flexibility and responsiveness.

With these features, Salesloft excels in supporting teams focused on prospecting, lead engagement, and customer retention. It’s especially well-suited for organizations prioritizing sales coaching and engagement at scale.

Hubspot vs Salesloft: What Sets The Former Platform Apart?

In terms of Hubspot vs Salesloft, we’re looking at a broader HubSpot ecosystem, since they have different products and features setup accordingly.

The sales hub integrates with marketing and service tools – some of them are Hubspot’s own products, while others come as 3^rd party integrations etc. 

Designed to enhance sales processes, we’d say that Hubspot vs Salesloft offers a tiered structure with packages ranging from a free plan to an enterprise-level solution. It’s a versatile tool that enables businesses to manage contacts, track leads, automate workflows, and forecast sales, all while maintaining a user-friendly interface.

One of the key advantages of HubSpot’s platform is its all-in-one approach. For teams that value integration across marketing, sales, and customer service functions, it offers a cohesive experience that minimizes the need for multiple standalone tools. 

As a result, it obviously makes it a strong choice for businesses looking to streamline their operations and centralize data management.

Beyond its CRM capabilities, HubSpot Sales Hub offers robust features like email tracking, meeting scheduling, and custom reporting. 

These tools empower sales teams to stay organized, measure their performance, and refine their strategies based on real-time insights. 

You should know that Hubspot also prioritizes ease of use, ensuring that teams of all technical skill levels can quickly adapt and maximize their potential.

Core Features of HubSpot Sales Hub

HubSpot’s Sales Hub comes equipped with a range of tools to optimize sales activities. Key features include:

• Lead Management: The platform’s CRM supports detailed tracking and segmentation of contacts and leads, enabling personalized outreach strategies.
• Pipeline Automation: Sales processes are automated to ensure leads are engaged at the right times, reducing the risk of missed opportunities.
• Templates and Sequences: Pre-built email templates and sequences allow for consistent, scalable communication while maintaining a personal touch.
• Reporting and Forecasting: Advanced analytics tools provide insights into deal performance and future revenue trends, helping teams make informed decisions.
• Task Management: Reps can organize their daily activities with prioritized task lists, reminders, and deadlines to stay on track.
• Playbooks: These serve as instructional guides, offering resources like call scripts and checklists to standardize best practices across the team.
• Meeting Scheduling: Integration with calendars simplifies appointment setting and automates follow-up actions.
• Documents Tool: This feature tracks prospect engagement with shared documents, offering valuable insights for crafting follow-ups.
• Comprehensive Dashboards: Customizable dashboards enable teams to monitor metrics that matter most to their sales goals.

HubSpot’s user-friendly design and overall better integration across its ecosystem make it a compelling choice for businesses looking to align sales efforts with broader marketing and customer service strategies.

Pricing Overview: Salesloft vs HubSpot Sales Hub

Pricing is an important factor in determining which platform is the better fit. And in a broader sense of things when it’s about signing up for a new software, the decision lies with the management team.

From their point of view, the price of these software comes down to per user level, any additional maintenance cost and if it requires hiring a technology champ for training programs.

So, yes, pricing is tricky from a broader perspective.

Here’s a breakdown of their cost structures:

Salesloft Pricing:

While exact pricing details aren’t publicly available, Salesloft offers several packages tailored to different business needs:

• Essentials: Focused on pipeline growth and basic insights.
• Prospect: Geared toward teams emphasizing lead generation.
• Sell: Designed for managing opportunities and driving deals to close.
• Engage: Ideal for nurturing and growing customer relationships.
• Enterprise: A comprehensive solution covering the entire sales lifecycle, with advanced features like conversation intelligence and live coaching tools.

Also, if you’re looking for a trial version, Salesloft doesn’t dabble in it. 

They do offer a complete demo/ walkthrough of their platform and usually taking your requirements into account while at it. In the end, a personalized package is quoted as per whatever features and requirements your business is currently looking for.

HubSpot Sales Hub Pricing:

HubSpot provides transparent, tiered pricing:

• Free Plan: Offers basic tools for contact management, deal tracking, and meeting scheduling.
• Sales Hub Starter ($15/month): Adds sales automation, payments, and analytics.
• Sales Hub Professional ($90/month): Includes advanced features like lead management, forecasting, and custom reporting.
• Enterprise ($1,50/month): Offers predictive lead scoring, conversation intelligence, and revenue tracking for larger organizations.

HubSpot’s tiered pricing structure provides flexibility for businesses of all sizes, while Salesloft’s packages cater to specific stages of the sales process. You should also know that these prices are based on per user/ per seat policy. So, they can scale up according to your team’s size.

Hubspot Vs. Salesloft – Key Points

Selecting the best platform comes down to understanding your sales team’s priorities. 

For teams focused on sales engagement, real-time coaching, and communication workflows, Salesloft’s specialized tools may be the ideal solution. Its emphasis on automation and intelligence ensures that sales representatives can connect with prospects more effectively while minimizing manual tasks.

For businesses seeking an integrated approach that aligns sales with marketing and customer service efforts, HubSpot Sales Hub offers a comprehensive suite of tools. Its ability to centralize data and provide a seamless experience across departments makes it a strong contender for organizations prioritizing collaboration and scalability.

Salesloft Vs. Hubspot – Choosing Between The Two Tools For Your Business

Both Salesloft and HubSpot Sales Hub offer unique advantages, and the right choice depends on your specific needs.

Salesloft excels in empowering sales teams with engagement tools and real-time coaching, making it a standout option for teams prioritizing active outreach and prospecting.

On the other hand, HubSpot’s integrated ecosystem and robust CRM capabilities provide an all-encompassing solution for managing customer relationships across the sales journey.

Ultimately, the decision hinges on your team’s workflow, goals, and the level of integration you need across your business functions.

Take the time to assess your priorities and consider a trial period to determine which platform aligns best with your vision for sales success.

Salesloft Vs Hubspot - Frequently Asked Questions

1. Which platform is better for sales engagement: Salesloft or HubSpot Sales Hub?

Salesloft is the preferred choice for sales engagement due to its focus on automating outreach workflows, offering cadences for personalized communication, and providing tools like real-time coaching and AI-powered email sequencing. 

These features help sales teams connect with prospects more effectively and refine their strategies over time. While HubSpot also offers engagement tools, its primary strength lies in its all-in-one approach that integrates sales, marketing, and customer service functions seamlessly. If engagement is your priority, Salesloft is more specialized.

2. How do the CRM capabilities of Salesloft and HubSpot compare?

HubSpot Sales Hub has a comprehensive CRM that acts as the backbone of its ecosystem, enabling seamless integration across marketing, sales, and customer service tools. 

The program allows for detailed contact tracking, pipeline automation, and robust analytics for data-driven decision-making. 

Salesloft, on the other hand, is designed to complement existing CRMs, such as Salesforce. 

In short, the tool syncs activity data automatically with your CRM, ensuring accuracy without replacing the CRM itself. 

On the contrary, if you’re looking for a standalone CRM, HubSpot Sales Hub is a better fit, whereas Salesloft excels as an enhancement to an existing CRM.

3. Which platform is more suitable for small businesses with limited budgets?

For small businesses, HubSpot Sales Hub is often the more suitable choice due to its transparent and flexible pricing structure, starting with a free plan and scaling up based on additional needs. 

The free plan includes basic tools for contact management, meeting scheduling, and deal tracking. In contrast, Salesloft’s pricing isn’t as transparent and tends to cater to larger teams with more specialized sales engagement needs. HubSpot’s affordability and scalability make it an excellent option for small businesses looking to grow.

4. Can Salesloft and HubSpot Sales Hub integrate with other tools and software?

Yes, both platforms offer extensive integration options. Salesloft integrates seamlessly with popular CRMs like Salesforce, enabling efficient data synchronization and enhancing existing systems. 

HubSpot Sales Hub, as part of the HubSpot ecosystem, not only integrates with its own marketing and customer service tools but also supports a wide array of third-party applications. If your goal is to maintain a centralized ecosystem, HubSpot’s native integrations with marketing and customer service tools are a significant advantage.

5. Which platform provides better tools for sales coaching and team development?

Salesloft is highly regarded for its sales coaching features. It offers real-time feedback during calls, call recording, and transcription for post-call analysis, making it an excellent choice for teams aiming to enhance their skills. 

Sales managers can use these tools to provide targeted coaching and improve team performance continuously. 

While HubSpot Sales Hub offers playbooks and guides to standardize sales practices, it does not provide the same level of interactive coaching features as Salesloft. 

For teams prioritizing development through coaching, Salesloft is the better option.