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Silver bullets don’t exist. There is no one thing that will instantly enable you to book 10 times more meetings. Success is found with a combination of tactics, strategies, and practice. But, if you're seeking a starting point that will set you on this path, you need to be consistent.
Consistency is the linchpin to becoming a top-performing SDR. While being successful in this role requires a diverse set of skills – such as asking insightful questions, crafting personalized emails, and adeptly handling objections – consistency is the foundation upon which these skills are built.
Consistency is the prerequisite to developing tangible skills. It serves as the gateway to acquiring the expertise needed to excel. Consistency is not just a desirable trait; it is the bare minimum requirement for setting yourself apart from the competition. This means staying on top of daily and weekly KPIs.
During my time as an SDR, my daily KPIs served as my compass.
The KPIs I held myself to were the following:
- 5 meaningful conversations
- 120 dials minimum
- 15 personalized emails to my top prospects
- 25 LinkedIn connection requests
Having consistent activity will look different for everyone. I chose these KPIs for myself because I knew it was the sweet spot between realism and challenge.
Some days I would book 1-3 meetings and some days I would book none. It didn't matter. I knew if I stayed consistent I would keep learning every day and eventually the meetings would follow.)
Remember, success as an SDR is a journey that requires dedication, perseverance, and yes, consistency. It's about showing up every day and holding yourself accountable to meet your goals. Embrace the process of constant refinement and growth, knowing that each meaningful activity you perform brings you one step closer to achieving your objectives.
So load up your dialer, open your CRM, and start being consistent. With the right mindset, determination, and daily commitment to your KPIs, you'll defy limits and unlock the key to success. Get ready to soar to new heights in your sales career and watch as the meetings fall into place.
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