Best Wholesale Cold Call Scripts To Make Sales Fun & Better

Let’s face it: cold calling – and that too, when it concerns making sales related to any wholesaling products or service without the added support of wholesale script(s) can sometimes feel a bit of a chore. 

It got kind of wordy, but the idea is that you’re facing a couple of constraints to navigate through:

For instance, these challenges could be anything along the lines of:

• You have a new business where the sales team isn’t as much trained. 
• The sales team calls are off-script, hinting at low sales and poor conversions. You’re ideally looking for effective wholesale cold call scripts to shuffle between for better results.

Having said that, with the right scripts, cold calling can become a fun, confidence-boosting tool rather than an anxiety-inducing chore. 

That’s one part of the equation. 

Regardless of whether your team is into cold calls vs warm calls, need the type of call scripts that allow room for improvisation and creativity. 

Above all, you need a touch of humor to make your prospects smile and eventually make the entire cold-calling activity enjoyable for your sales teams.

A well-placed joke can transform a guarded "Who are you and why should I care?" into a "Alright, you've got my attention!"

Yet, the psychology of humor in sales isn't just about cracking jokes to get a laugh. It involves relatability and timing. When prospects find you relatable and approachable, they are more likely to engage in a meaningful conversation. 

This sense of engagement can lower their guard and open the door to your sales pitch.

Also Read: The Complete Guide to AI in Sales Cold Calling

Balance Between Professionalism and Entertainment

Maintaining a balance between professionalism and entertainment is crucial. Too much humor, and you risk coming off unprofessional or not serious about your business proposition. 

Conversely, being too stiff and formal can make the call feel like a chore. The key is to weave humor naturally into the conversation without disrupting the flow of the discussion.

Here are some pointers to maintain this balance:

• Know Your Audience: Tailor your humor to fit the industry and the individual prospect. What works for one may not work for another.
• Be Respectful: Avoid jokes that might be considered offensive or inappropriate. When in doubt, keep it clean and light.
• Be Genuine: Your humor should reflect your personality. Forced jokes can be spotted a mile away and can have the opposite effect.

Ultimately, the art of humorous cold calling is about making that initial connection. Once the prospect is disarmed by your wit, they’re more open to hearing what you have to say next.

With a solid foundation laid on why humor works and how to use it responsibly, you’re set to develop scripts that are both engaging and effective.

Key Components that Make a Script Both Effective and Entertaining

An engaging cold call script should include:

• A Strong Opening Line: Your first few seconds count. Start with a memorable and humorous line to break the tension.
• Personalization: Tailor your script to the person you’re calling. Using their name and referencing something specific about them shows that you’ve done your homework.
• Clear Value Proposition: Communicate what’s in it for them quickly and clearly.
• Engaging Content: Incorporate stories, analogies, or light-hearted jokes to make the conversation enjoyable.
• A Call to Action: End with a clear and compelling reason for them to take the next step.

How to Structure Your Wholesaling Scripts Openers to Grab Attention Immediately

The opening is your opportunity to make a strong first impression. Here’s how to do it:

1. Start with Humor: A witty opening line can disarm your prospect. For example, “Did I catch you at a bad time, or am I just your favorite unknown number?”
2. Introduce Yourself Briefly: Quickly mention who you are and why you’re calling. Try saying something like, “I’m Jamie from XYZ Corp, and I promise this isn’t another boring sales call.”
3. Engage with a Question: Ask an open-ended question that requires more than a yes or no answer. This draws the prospect into a conversation.

Timing and Delivery Techniques for Maximum Impact

The timing and delivery of your lines can make or break your script. Here are some techniques:

• Pace Yourself: Don't rush. Speak at a conversational pace to give your humor and points room to breathe.
• Pause for Effect: After delivering a humorous line, pause to let the prospect react.
• Read the Room: Adjust your tone based on how receptive the prospect seems. If they laugh, you're on the right track; if there’s silence, dial back on the humor.

Using these essential elements, you’ll be better equipped to create a cold call script that’s both engaging and effective. Remember, it’s all about balancing entertainment with professionalism to keep your prospects interested and intrigued.

Best Wholesale Script(s) For Multi-Category Businesses 

Wholesaling isn’t just restricted to a particular niche. 

If you were to combine real life and online niches, you’d have multiple categories of businesses that use wholesaling scripts on a daily basis. Think of it as a business’s need for a wholesale real estate cold call script, wholesaling product scripts – so on and so forth.

Therefore, we have combined different types of wholesale cold call script(s) that you can easily incorporate in your existing business workflow.

The sales team just has to optimize these wholesaling scripts a little, add a bit of creativity and originality, and they’re good to go!

1. The Ice-Breaker Script: Starting Strong

Crafting the perfect ice-breaker in your wholesaling scripts can set the tone for the entire conversation. 

Humor can be your secret weapon to break the ice and make a lasting impression. Here’s how you can achieve that:

Examples of Attention-Grabbing Opening Lines with Humor

A humorous opening line can lighten the mood and grab your prospect’s attention right from the start. Here are a few examples:

• "Hi [Prospect’s Name], this is [Your Name] with [Company]. I promise not to be as boring as your last cold call!"
• "Hey [Prospect’s Name], it's [Your Name] from [Company]. I know cold calls aren’t as fun as Netflix, but I’ll keep this short and sweet!"
• "Hi [Prospect’s Name], this is [Your Name] at [Company]. Did you hear the one about the cold caller who got a laugh and a sale in one call? Me neither, but let's give it a try!"

How to Transition Smoothly from Jokes to Business Discussion

Once you’ve gotten a chuckle or lightened the mood, it’s important to transition seamlessly into the business part of the call. Here’s how you can do it:

1. Acknowledge the Humor: "Glad I could make you smile, [Prospect’s Name]. Let me tell you why I’m calling..."
2. Connect the Joke to Your Pitch: "Now that I've broken the ice, let me introduce you to how [Company] can thaw your biggest business challenge."
3. Keep It Quick and Natural: "On a lighter note, we at [Company] are really excited about..."

Common Mistakes to Avoid in Your Opening

While humor is powerful, missteps can derail your call before it even starts. Avoid these common mistakes:

• Overdoing It: Too much humor can make you seem unprofessional. Stick to a quick joke or light-hearted comment.
• Offensive Jokes: Always avoid humor that could be considered offensive or inappropriate for a business context.
• Ignoring the Prospect’s Response: If your prospect doesn’t respond well to humor, smoothly transition to a more serious tone.

2. The Problem-Solution Script with a Twist

Witty analogies are a fantastic way to make complex or mundane problems relatable and memorable. They help paint a vivid picture in your prospect's mind, making it easier to grasp the gravity of the issue you're addressing.

Consider this: if you're selling a software solution that improves data management efficiency, you might compare the current system to a badly organized sock drawer. Imagine saying, 

"Right now, your data is like a drawer full of mismatched socks. Finding the right one is a hassle and a time-waster. 

Our software? It's like a magical sock fairy that sorts everything perfectly." 

This analogy is humorous and provides a clear image of the problem and the solution.

Using humor to describe pain points not only makes the conversation more enjoyable but also highlights the issue in a way the prospect can easily understand and remember.

Creative Ways to Present Your Solution

Once you've used an analogy to highlight the problem, it's time to cleverly present your solution. This can be done by continuing with the humorous tone or even by switching to a surprising or delightful twist.

For instance, building on the sock drawer analogy, you could present your solution like this: 

"Our software is like having a personal assistant who not only sorts your socks but also predicts which socks you'll need next. It saves time, reduces frustration, and makes your mornings a breeze."

The key is to keep the energy and humor consistent while ensuring that the benefits of your solution are communicated clearly. 

As a result, this approach not only makes your pitch more enjoyable but also emphasizes the value of your offering without sounding overly technical or boring.

Example Scripts That Effectively Use This Approach

Here are a couple of example scripts demonstrating this method in action:

1. For a Marketing Automation Tool: Problem Analogies: "Managing your current marketing campaigns is like trying to juggle flaming swords. It's impressive if you can do it, but one slip-up can be disastrous." Solution Presentation: "Our tool turns those flaming swords into harmless sparkles. It automates your campaigns, so you can focus on strategy without the risk of burning out."
2. For a Cloud Storage Service: Problem Analogies: "Your file storage system now is like using a closet with a broken door. You never know if your documents are safely stored or scattered all over." Solution Presentation: "Our cloud service is like upgrading to a high-tech, automatic sorting closet. It ensures everything is neatly organized and always accessible when you need it."

3. The Value Proposition Script

Crafting a value proposition script with humor requires a careful blend of creativity and strategic messaging. 

It’s about making your benefits not only clear but also memorable through light-hearted and relatable examples. Here’s how you can present your proposition in an engaging way while ensuring it resonates with your prospects.

How to Present Benefits with Entertaining Examples

Your value proposition should immediately convey the benefits of your product or service. Doing this humorously can make the information stick. 

Let's say you're selling a software that simplifies accounting. 

You might quip, 

"Think of our software as your new accounting assistant—minus the coffee breaks and rolling eyes!"

This kind of humor works because it:

• Highlights the benefit: Simplifies accounting tasks.
• Uses relatable elements: Everyone understands assistants and their quirks.
• Keeps it light: Avoids heavy technical jargon.

Memorably Communicating Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from competitors. 

To communicate this with levity, tie your USP to a memorable visual or scenario. For example, if your product speeds up data processing, you might say, "Our software processes data so fast, it might just outrun Usain Bolt!"

This technique:

• Creates a visual impact: Everyone visualizes the speed of Usain Bolt.
• Builds a strong association: Your product is tied to speed and efficiency.
• Ensures memorability: Unusual comparisons stick in the mind.

Balancing Humor with Value Delivery

While humor is a fantastic ice-breaker, overdoing it can detract from your core message. Here’s how to maintain that balance:

1. Start Light, End Strong: Use humor to engage initially but transition smoothly into serious value delivery.
2. Context Matters: Adjust your humor to fit the context. If discussing sensitive topics, dial back the comedy.
3. Audience Sensitivity: Not all audiences appreciate the same type of humor. Gauge your prospect’s reaction and adjust accordingly.

For instance, after the initial joke about the speedy software, follow with facts: "Our solution processes data 50% faster than the leading competitor, allowing you to make decisions in half the time."

This approach:

• Keeps the conversation grounded: You start with a laugh but deliver undeniable value.
• Caters to various audience types: Even those less receptive to humor see the clear benefits.
• Ensures your message is retained: The seriousness of the benefits sticks alongside the light-hearted delivery.

Remember, humor can make your value proposition relatable and enjoyable. 

However, it’s essential that prospects leave the conversation understanding clearly what you offer and why it matters.

Handling Objections In Sales with Tact & Charm

Getting hit with objections during a cold call is inevitable and can be seen as an opportunity to show off your wit while staying professional. 

A well-placed joke can create a moment of levity, reduce tension, and open up a more engaging dialogue. Here's how you can turn common objections into opportunities for relationship-building and ultimately, success.

Turning Common Objections into Opportunities for Engagement

Being prepared with clever, humorous responses to common objections can show your prospect that you're not just another salesperson. It demonstrates your ability to think on your feet and keep things light and enjoyable.

Responses That Maintain Professionalism

Striking the right balance between humor and professionalism is crucial. Your goal is to show personality without jeopardizing your credibility. Here are a few ways to address typical objections with a touch of humor:

Objection: “I’m not interested.” Response: ”Well, most people aren’t interested in taxes, but they’re still necessary. Let me help you make your business even more interesting.”

Objection: “I don’t have time right now.” Response: “I completely understand. If I could borrow a minute of your time, I promise to return it with interest.”

Example Scripts for Different Types of Objections

Scenario: Price Objections

Prospect: “Your product is too expensive.” You: “Expensive? Let me tell you what’s really expensive—my college tuition. Compared to that, our product is a steal!”

Scenario: Authority Objections

Prospect: “I need to consult with my boss/partner.” You: “Sure, make sure they’ve got snacks for the consultation—don’t want to make any decisions on an empty stomach!”

Scenario: Competitor Objections

Prospect: “We’re already working with your competitor.” You: “Great! Think of us as your business’ cheat meal—everybody needs one eventually, and we promise not to tell.”

4. The Follow-Up Script That Stands Out

Creating a follow-up script that stands out hinges on maintaining the humor and engagement established during the initial call while keeping the conversation professional and productive. 

Here are some strategies to make your follow-up calls memorable, effective, and entertaining.

Creative Ways to Reconnect with Prospects

Injecting creativity into your follow-up calls can make a significant difference in reconnecting with prospects. Here are a few tactics to consider:

1. Personalized Humor: Reference a funny moment from your initial conversation to build rapport. For example, if you joked about their favorite sports team, you could open with, "I hope your team has been treating you better than my cold calls!”
2. Humorous Voicemails: If you need to leave a voicemail, add a light-hearted remark. For instance, "I’m just calling to see if I need to file a missing persons report since we haven’t touched base since our last chat!"
3. Fun Follow-Up Emails: Send a follow-up email with a humorous subject line like, "Our Chat Got Me Thinking..." and weave in a joke related to your previous conversation or the industry.

Timing and Frequency Considerations

Timing and frequency of follow-up calls are essential to maintaining interest without being intrusive. Here are some guidelines:

1. Timing: Follow up within a reasonable period, ideally a few days after your initial call, to keep the dialogue fresh in their minds.
2. Frequency: Space out your follow-up efforts. Too frequent contact can be seen as pestering, while too infrequent can imply a lack of interest.
3. Best Times to Call: Research suggests mid-morning or late afternoon are good times to make follow-up calls, as prospects are less likely to be swamped with other tasks.

Employing these techniques not only helps in keeping the conversation engaging but also ensures that your follow-up calls leave a positive and lasting impression.

Understanding how to reconnect creatively, maintain humor, and consider timing helps build genuine relationships with prospects, making them more likely to see value in your offerings.

To ensure your humorous cold calling scripts are hitting the mark, it's really important to measure their success over time. Here are some examples that your business could possibly benefit from, for as long as KPIs are concerned:

1. Call Connect Rate: The percentage of calls that lead to a conversation with the intended prospect.
2. Engagement Rate: How often prospects respond positively to your humor, indicated by laughter or engagement during the call.
3. Conversion Rate: The percentage of calls that result in desired outcomes, such as setting an appointment or closing a sale.
4. Call Duration: Average length of successful calls, which may indicate deeper conversations and stronger connections.
5. Feedback and Ratings: Direct feedback from prospects about the call experience and their perception of your humor.

Over To You

Calling prospects is an arduous task, especially when you have the type of business which requires cold or warm calling, day in; day out.

We get it.

If you’ve been using an out of the box wholescale cold calling script, or a tactic so good that it helped you to increase your conversions better, we’d love for you to share insights with us. 

After all, we’re not just another cold calling software company online. At Trellus, it’s all about learning new things at warp speed, growing our readership with useful insights that we come up with from time to time, and basically just helping businesses in the sales industry to grow.

Until next time, good luck!