Best Roofing Sales Training Programs + Solutions For Multi-Sized Home Services Businesses

If you’re reading this post on roofing sales training, or anything else concerning it, chances are you fit into one of these three categories:

• You’ve just started a job as a roofing salesperson, but the company isn’t giving you much direction on how to close deals quickly.
• You’re thinking about stepping into the roofing sales industry but want to understand what it takes to succeed before jumping in.
• You’ve been trying to sell roofs for weeks or even months without seeing the results you expected, and now you’re searching for a legitimate roofing sales training program to improve your skills.

If any of these sound like you, you’re in the right place. 

Having said that, this post takes an in-depth look at some of the best roofing sales training programs designed to help roofing salesmen secure more deals, master sales techniques, and build a profitable career in the industry.

More importantly, since we are a sales related platform that helps businesses with outbound calling techniques through robust software solutions, we’ll recommend a digitized tool to help you sort out everything on the get-go.

Think of better conversions, better conversational skills, and parallel dialing at your fingertips.

Let’s get started with some of the best roofing sales training programs first, and then we’ll look at the best warm and cold calling software for home services platforms out there.

Best Roofing Sales Training Programs For Individuals & Businesses In 2025

1. TopRep: Premier Roofing Sales Training for Home Services

Starting off with TopRep as one of the best training platforms for home services businesses, we’ve got tons of features that cut through the fluff right away.

In that order, we’d say that for many roofing companies struggling to improve their sales team’s performance, finding the right roofing sales training is critical. 

This roofing salesmen training platform was founded by industry experts Chuck Thokey and Jim Johnson.

What Makes TopRep Stand Out?

TopRep is not just about memorizing a sales script and hoping for the best. The program takes a deep dive into the psychology of making a sale, showing roofing salesmen how to connect with potential clients on a deeper level. 

Understanding what motivates a customer to say “yes” makes all the difference between closing a deal and walking away empty-handed.

Chuck Thokey and Jim Johnson have worked with all kinds of companies, from local contractors to big names like Garage Kings and Able Roofing. Many of their trainees report a 50% increase in their closing rates after completing the training.

Real Results and Testimonials

Roofing companies that have gone through TopRep training often report massive improvements—not just in their closing percentages but also in their overall sales team morale. Companies like Rhino Roofers and Integris Roofing have publicly shared how this program transformed their sales process.

They also provides attendees with insights into the latest roofing software and technology, helping them stay ahead of industry trends and customer expectations.

Website: topreptraining.com

2. The Roofing Academy: Business and Leadership Training for Sales Success

Up next, we’ve got the Roofing Academy is another excellent option for those looking to enhance their skills in roofing sales. 

Regardless of whether you’re brand new to sales or already have some experience under your belt, this program provides the necessary knowledge to succeed in the field.

What You’ll Learn

This course covers everything from networking with key industry stakeholders to learning how to present roofing services to potential clients in a compelling way. 

The program is built by professionals who started their own roofing businesses from scratch, making it a highly practical and relatable training program.

Sales are the backbone of any business, and The Roofing Academy teaches roofing salesmen exactly what they need to do to increase conversions, build strong customer relationships, and generate consistent revenue.

Course Packages and Features

The Roofing Academy offers several training packages tailored to different experience levels:

• Start Package: Ideal for beginners who want to learn the fundamentals of roofing sales.
• Build Package: Aimed at intermediate salespeople looking to refine their skills.
• Growth Package: Designed for advanced roofing salesmen who want to become industry leaders.

One major advantage of this program is its 7-day money-back guarantee, meaning if you don’t feel like it’s helping, you can get a refund within the first week.

Another benefit is the private Facebook group, where salespeople can connect, share insights, and support each other as they build their careers in the industry.

Pros and Cons

Pros:

• Comprehensive training for roofing salespeople at all levels
• Offers a satisfaction guarantee
• Provides access to a private online community

Cons:

• Limited customer reviews compared to other programs

Website: theroofingacademy.com

3. Roof Sales Mastery: Learn the Skills to Close More Deals

If you’re looking for step-by-step sales training that simplifies the process, Roof Sales Mastery could be the perfect fit. 

This program offers detailed, easy-to-follow sales scripts that make closing deals easier and more predictable.

What’s Covered in This Training?

The program is structured around proven sales scripts and techniques that help roofing salesmen quickly gain confidence and start landing clients. Instead of guessing how to approach leads, trainees get a clear roadmap on how to:

• Identify potential customers who need roofing services
• Present roofing solutions in a way that builds trust
• Close more deals using proven techniques

Pros and Cons

Pros:

• Provides actionable strategies that are easy to apply
• Helps roofing salesmen understand common mistakes to avoid
• Written in a clear, engaging style that keeps learners interested

Cons:

• No money-back guarantee

Website: roofsalesmastery.com

4. Reeva Impact: Inside Sales Training for Roofing Businesses

The Reeva Impact training program is designed for roofing companies looking to enhance their inside sales, recruitment, and leadership skills. 

All we can say is that it’s a well-rounded system that covers more than just selling—it teaches how to build a high-performing team and run a successful roofing business.

Key Features of Reeva Impact

• Comprehensive Training Modules: Offers both in-person and online learning, making it accessible for all experience levels.
• The Roofing Machine Concept: A structured approach that provides executive and recruiting training for General Managers and Owners, helping them manage their teams more effectively.
• Customer-Focused Sales Philosophy: Emphasizes a client-first approach, ensuring sales teams build lasting relationships with customers.

Behind the Program

Reeva Impact was created by Martin Pettigrew, the founder of Monarch Roofing. His firsthand experience in growing his roofing company into a $40 million+ annual revenue business is what fuels the strategies taught in the program. 

Roofing salesmen, business owners, and general managers alike can benefit from his industry insights and real-world expertise.

Why Choose Reeva Impact?

This training program goes beyond traditional sales techniques. It focuses on team-building, sales efficiency, and company-wide growth strategies, making it one of the most comprehensive roofing sales training programs available today.

Website: reevaimpact.com

Which Roofing Sales Training Program is Right for You?

Each of these programs offers something unique, so the best choice depends on your specific goals and experience level:

• TopRep – Best for roofing companies looking for a sales system that focuses on the psychology behind closing deals.
• The Roofing Academy – Ideal for salespeople who want a structured learning path with multiple training packages.
• Roof Sales Mastery – Great for those who want simple, actionable strategies and sales scripts they can start using right away.
• Reeva Impact – Best suited for businesses looking to scale by improving their sales team, leadership, and overall business structure.

No matter which path you take, mastering roofing sales is a game-changer. The right training can help you close more deals, increase your income, and establish yourself as an expert in the roofing industry.

Trellus.Ai Best Home Services Cold Calling Software

Now that we have mentioned a couple of well-known roofing sales training platforms, it’s time to talk about a robust sales-calling solution that works for all kinds of home services businesses.

Trellus is an AIO super lightweight outbound calling software that you can easily install through a Google Chrome extension.

The best part about this tool comes in two-fold.

Starting off with the embedded a.i. conversational technology, this specific feature picks up on ongoing call patterns in real time, and then shows helpful cues through highlights where the sales rep might be lacking in terms of a counter statement to a cold calling objection, etc.

Secondly, alongside a bunch of native features, we recently introduced parallel dialing to help sales businesses call multiple numbers simultaneously. As a result, you can easily get your sales teams to dial multiple prospects, saving time and effort on single line dialing.

Other than that, when it comes to affordability, Trellus’s pricing packages are super feasible as compared to conventional auto dialers and parallel dialers.

We are also offering CRM integrations, helping you to embed the software into your existing CRM of choice. You can pick off on your workflows, automate most of the calling process and even pause your activity, should you decide to take a break for a few minutes.

Feel free to reach out to us for a detailed walkthrough and product demo any time.

Frequently Asked Questions – Best Roofing Sales Training Aspects

1. What is the best roofing sales training program for beginners?

If you’re just starting in roofing sales, The Roofing Academy is an excellent option. It offers structured learning packages that cover the fundamentals of selling roofs, understanding customer needs, and closing deals effectively. The Start Package is specifically designed for beginners looking to build confidence and learn essential sales techniques.

Why do many roofing salespeople struggle to close deals, even after training?

Many roofing salespeople face challenges even after training because traditional programs often focus too much on scripts and not enough on real-world sales psychology. Customers today are more informed and skeptical, requiring a tailored approach rather than a one-size-fits-all pitch. Additionally, some training programs lack hands-on coaching, leaving salespeople without practical experience in handling objections or building trust with homeowners.

2. What are the biggest challenges roofing salespeople face in training?

The most common challenges include:

• Information Overload – Some training programs pack too much content into a short time, making it hard to absorb and apply in real sales situations.
• Lack of Real-World Application – Many courses focus on theory rather than live role-playing or actual field experience.
• Handling Objections – Salespeople struggle with homeowner concerns like pricing, insurance claims, or trust issues, which many training programs fail to address adequately.
• Motivation & Mindset – Roofing sales can be tough, and without proper mindset training, many new salespeople lose confidence after facing repeated rejection.

3. Why do some roofing sales training programs fail to deliver results?

Some training programs don’t work because they focus only on general sales techniques rather than the specific challenges of roofing sales. Effective roofing sales require knowledge of storm damage assessments, insurance claims, local roofing regulations, and understanding customer psychology. If a program doesn’t address these industry-specific issues, salespeople often leave feeling unprepared for real customer interactions.

4. How can roofing sales training be improved to address common pain points?

To be more effective, roofing sales training should:

• Include real-world sales scenarios and role-playing exercises to build confidence.
• Focus on emotional intelligence and customer trust-building rather than just scripts.
• Offer continuous coaching and mentorship instead of one-time training sessions.
• Cover insurance processes and pricing objections, which are major hurdles in closing deals.
• Provide post-training support, such as live Q&A sessions or online communities, to help salespeople apply what they’ve learned.