8 Best AI Tools for Sales Prospecting in 2024

Suppose we were to casually relate a business that relies heavily on outbound lead generation through different ai prospecting tools. In that case, we’d say that these programs are what Spiderman’s web or Captain America’s shield is to them. 

Of course, that’s a very vague analogy. 

But you get the point, right?

With the inception of technology over the last few years, A.I has taken over nearly everything. 

It’s a means to an end. 

While some people think that A.I. is a replacement for human work, we’d say that it’s a means to an end – and that too with very useful results. Given that you know which type of AI tools for sales you need to use, expect the results to be two-fold. 

Period.

Having said that, we have curated an exclusive list of the best ai tools for sales prospecting. 

The good thing is that these tools aren’t just limited to cold calling software. 

We wanted to give more of a wholesome experience to you and your sales team, in case they’re on the lookout for a combination of the best ai sales tools for overall increased productivity.

How Are AI Sales Prospecting Tools  Revolutionizing Lead Generation Landscape

The transformation brought by AI in lead generation and outreach is nothing short of revolutionary. 

AI-driven algorithms can sift through immense amounts of data to identify potential leads, scoring them based on predefined criteria. 

It helps in prioritizing leads, ensuring that sales teams' efforts are directed towards prospects with the highest chances of conversion. 

Moreover, since you’re already aware by now, ai tools for sales can automate follow-up emails, personalize outreach messages, and even schedule follow-up meetings, making the entire process more efficient.

Overview of the Top 8 AI Tools For Sales Prospecting

Let’s double down on the best ai prospecting tools with a multipurpose existence – i.e. some of these tools lean on enabling robust ai sales cold calling, while others impact your team’s productivity and time saving factor.

1. Trellus.ai: Overall best ai sales tools for cold calling and outreach. Super affordable program with a real time sales coaching module to ramp up cold call conversation skills for SDRs all over!
2. Regie.ai: Boasts expert-driven technology designed to enhance sales outreach, offering significant benefits for both B2B and B2C businesses.
3. Outplay: A robust AI-powered sales engagement platform that streamlines the entire sales process with unique features tailored for lead generation and follow-ups.
4. ZoomInfo: Known for its AI-driven data enrichment capabilities, aiding in the identification and qualification of prospects with seamless integration with other sales tools.
5. Salesforce Einstein: An integral part of Salesforce, offering powerful predictive lead scoring and opportunity insights alongside a suite of automation features for sales teams.
6. Gong.io: Specializes in conversation intelligence, analyzing sales calls to provide actionable insights that enhance sales performance and coaching.
7. Linkedin Sales Navigator: Utilizes AI-powered lead recommendations on Linkedln, with advanced search and filtering capabilities that integrate smoothly with CRM systems.
8. Drift: Features conversational AI to engage website visitors, effectively qualifying leads through chatbots while offering a personalized engagement experience.

As we continue to explore these tools in subsequent sections, you will gain a comprehensive understanding of how each can be leveraged to supercharge your sales prospecting efforts.

1. Trellus.Ai – Overall One of the Top Ai Sales Prospecting Tools Online

Owing to its robust ai integration, the cold calling software has received a warm welcome from sales team all over. 

Trellus comes as a lightweight Google Chrome Extension with a click-and-go orientation. Once installed, you can fire up your favorite CRM such as Hubspot, Salesloft, Apollo.io, Outreach etc. to resume your workflow. 

You won’t notice a difference at first glance.

However, the crux is that once you are engaged in back-to-back sales calls, the program’s built-in artificial intelligence engine picks up on the conversation pattern. Trellus, then recommends cues and pointers to highlight any weak areas in the conversation in real time.

This is based on the call behavioral model learning capabilities of the software.

Other than that, Trellus has plenty of other advantages to help sales team gauge opportunities in a better manner. Think of call historic trends, pre-call client conversation history; pick up on where the conversation ended the last time, single line dialing, etc. 

Key Features

Real-Time Sales Coaching

• Provides personalized coaching tips during live sales calls to help representatives refine their techniques and improve performance
• Analyzes conversations in real-time and offers instant feedback based on the context of the dialogue

Seamless Integration

• Integrates directly with popular sales engagement platforms like Outreach, Salesloft, HubSpot, and Apollo.io
• Allows users to stay within their current platform, eliminating the need for context-switching between tools

Increased Call Volume

• Features an auto-dialer that ensures instant connections, boosting call volume and efficiency
• Simplifies the sales process and helps businesses improve their productivity and increase their sales

Automation and Insights

• Integrates with existing sales engagement platforms to deliver real-time insights and behavioral prompts based on customer interactions
• Automates mundane tasks like dialing and call routing, allowing sales teams to focus on high-value activities

Comprehensive Insights

• Offers detailed call summaries, transcripts, and analytics to help sales representatives and managers identify areas for improvement
• Provides insights into speech levels, allowing reps to monitor if they are speaking too fast, too slow, softly, or loudly, and when they need to ask more questions

Affordable Pricing

• Offers both free and paid plans with a range of features to suit different needs and budgets
• Provides an accessible solution for individuals and teams looking to streamline their outbound communication and boost call success rates

Overall, Trellus offers a remarkable user experience that emphasizes on maintaining a balanced approach between human and ai interaction for better results.

2. Regie.ai

Up next on our best ai tools for sales prospecting list, we’ve got Regie.ai.

Its technology revolves around expert-driven algorithms that leverage a vast amount of sales data. 

As a result, this unique approach helps ensure that sales teams aren’t just counting on generic insights, but something that is accurate and can offer attribution for informed decisions.

Key Features

• Personalized Email Campaigns: Utilizing sophisticated algorithms, Regie.ai helps craft personalized email campaigns. This feature increases the likelihood of engagement by tailoring messages to the unique preferences and behaviors of prospects.
• Content Recommendations: The tool analyzes past interactions and suggests content that would be most relevant to the potential client. 
• Automated Follow-Ups: Never miss out on a follow-up opportunity. Regie.ai schedules and triggers follow-ups based on prospect interactions, ensuring timely and consistent communication.
• Analytics and Reporting: Detailed analytics enable teams to track the performance of their outreach efforts. Insightful reports provide data-driven recommendations for improving future campaigns.

Pricing

•  Regie’s pricing is available on contact.

3. Outplay

Outplay is a sales engagement platform where AI is leveraged to improve outbound lead generation process.

This platform doesn't just automate tasks; it transforms the entire sales process into a streamlined, results-oriented machine.

The AI capabilities don't just save time; they elevate the quality of interactions. Personalized recommendations, intelligent task prioritization, and advanced analytics are just a few features that make Outplay indispensable.

In a nutshell, it’s a hybrid tool that offers a little bit of both sides – i.e. better overall team productivity, and something from the ai sales prospecting tools niche.

The interesting thing is the Outplay’s value offering, if you visit their price page, is divided into two tiers.

• Sales Engagement: This category focuses on overall growth, compliance, security and sales cold calling side of things.
• Conversation Intelligence: This section of their USP focuses on helping small scale startups and medium-sized companies to get along with bot customization, transcription, call storage facility, meetings, analytics and etc.

Key Features

• Personalized Outreach: Outplay uses AI to craft bespoke messages tailored to individual prospects. This ensures higher engagement rates because the messaging resonates on a personal level.
• Multi-Channel Engagement: You can engage across email, phone, social media, and more, all from one platform. The AI even determines the best time and channel for outreach.
• Automated Workflows: With Outplay, repetitive tasks are history. Automated workflows ensure that each step in the sales cycle moves seamlessly to the next without manual intervention.
• Real-Time Insights: By providing real-time analytics, Outplay allows sales reps to see what’s working and what’s not immediately, enabling rapid adjustments to strategies.

Pricing

• Refer above for more details on Outplay’s pricing.

4. ZoomInfo

You're looking at a fully-fledged software solution based on a combination of AI data enrichment capabilities and overall productivity enhancements.

Do you have hiring to do? Do you need to turn leads into a pipeline for better conversion? Do you need one of the best AI tools for sales prospecting for calling and engaging contacts?

ZoomInfo has it all. 

The AIO platform has multiple plug and play features to help businesses focus on different pain points, while not just restricting the value offering to cold calling.

Key Features

• Advanced Contact Enrichment: ZoomInfo’s AI enhances contact details like email addresses, phone numbers, job titles, and social media profiles, providing accurate data for better prospect insights.
• Smart Lead Qualification: Uses AI to analyze data patterns and match them with ideal customer profiles, helping sales teams identify high-potential prospects more efficiently.
• Automated Prospect Identification: Analyzes key B2B data points such as company size, revenue, and industry, to automate lead generation.
• Seamless Integration: Integrates effortlessly with popular sales tools like Salesforce and HubSpot, ensuring enriched data is available across your CRM and email automation systems.
• Enhanced Sales Efficiency: With reliable data and powerful integration, sales teams can focus more on selling and less on research.

Pricing

• Zoominfo’s packages are divided into three categories – i.e. Sales, Marketing and Talent. You’re going to have to contact their sales team for details, since the price isn’t revealed on the official website.

5. Salesforce Einstein

Salesforce Einstein is another one of those best ai sales tools that comes off as a game-changer.

This tool is baked into the Salesforce ecosystem, offering seamless integration with various Salesforce products. 

On top of that, they’ve got the natural language processing model embedded in the software. As a result, machine learning works its magic to provide advanced level & smart insights in terms of analytics.

The embedded AI assistant ensures that sales teams have the information they need at their fingertips, driving smarter decision-making and more effective prospecting efforts.

Key Features

• Einstein Activity Capture: Automatically tracks and syncs emails, calendar events, and other interactions between sales reps and their prospects. 
• Einstein Voice Assistant: Enables sales reps to use voice commands to update records, create tasks, and get actionable insights on the go. 
• Einstein Bots: Automates customer interactions on websites and chat platforms, providing instant responses to common queries and capturing essential lead information.

Pricing

• Einstein for Service: Starts at $75 per user per month and scales its way in terms of different features for multi-sized businesses. 
• For details on other packages, visit the company’s pricing page. 

6. Gong.io

We talked about Gong in one of our other posts recently.

Gong.io is at the forefront of conversation intelligence, leveraging AI to turn every sales call into a goldmine of actionable insights. 

This program records, transcribes, and analyzes customer interactions, providing clear data on what works and what doesn't in sales conversations. It's like having a real-life co-pilot overseeing each call, offering tailored feedback to refine your approach.

Also Read: 7 Best AI Cold Calling Software Solutions for Outbound Teams

Key Features

• Transcription and Analysis: Every call is automatically transcribed and analyzed for insights.
• Keyword and Topic Tracking: Tracks specific terms and themes that drive successful outcomes.
• Sentiment Analysis: Gauges customer emotions and reactions throughout the call.

• Personalized Coaching: Offers tailored advice based on individual performance.
• Performance Metrics: Tracks progress over time, highlighting areas of improvement.
• Team-wide Insights: Shares best practices and common pitfalls across the team.

Pricing

• Gong’s pricing is available on contact only. They’ve got a questionnaire that you need to fill in before price information is relayed to you.

7. Linked-In Sales Navigator

By now, everyone has either used or heard of LinkedIn Sales Navigator.

This program taps into the massive Linked-In database, using AI on the side to offer lead recommendations that are not only highly relevant but also timely. 

Imagine having a tool that can automatically suggest potential leads that align perfectly with your target demographic. Sales Navigator uses advanced algorithms to analyze user profiles, interactions, and company data to provide sales professionals with a curated list of prospects. 

As a result, it means that you spend less time searching and more time engaging with potential clients. 

Key Features

• Advanced Search Filters: Offers powerful search capabilities with filters like industry, company size, location, and job titles, helping sales teams find and target the right prospects quickly.
• Real-Time Lead Updates: Stay informed with real-time notifications on lead activities, allowing you to adapt your sales strategy based on changes within your target accounts or industries.
• Seamless CRM Integration: Sync Sales Navigator with CRMs like Salesforce, HubSpot, and Microsoft Dynamics for smooth data transfer and automatic updates, keeping your sales process organized and efficient.
• AI-Powered Recommendations: Leverage AI-driven suggestions for potential leads and account connections, making it easier to identify key decision-makers and expand your network.
• Streamlined Relationship Building: Helps sales teams focus on building stronger, personalized relationships with high-value prospects.

Pricing

• You need to contact their Sales team for information on price plans.

8. Drift

The final recommendation on our best ai prospecting tools list is none other than Drift.

Just like your typical ai tools for sales go these days, Drift offers an innovative approach where artificial intelligence uses a conversational model to better engage your online prospects.

The software’s chatbots are designed to handle initial conversations, qualify leads, and nurture them through tailored messaging, all while freeing up valuable time for sales teams.

How It Qualifies Leads Through Chatbots

1. Initial Engagement: When a visitor lands on your website, Drift's chatbot initiates a conversation, asking relevant questions to understand their needs.
2. Dynamic Qualification: Based on the visitor’s responses, the chatbot uses predefined criteria to qualify the lead. This process includes assessing their readiness to buy, identifying their pain points, and determining if they fit your target customer profile.
3. Seamless Handoff: Once qualified, the chatbot seamlessly transitions the conversation to a human sales rep, complete with context and conversation history. This ensures a smooth handoff and a personalized follow-up.

Key Features

• Tailored Messaging: The AI-driven chatbot can customize messages based on the visitor’s browsing behavior, previous interactions, and other contextual information.
• Visitor Targeting: Allows you to segment visitors based on criteria such as location, page views, and engagement history. 
• Smart Routing: Qualified leads are directed to the appropriate sales representative based on factors like expertise, territory, and availability.

Try One Or Try Them All!

And there you have it, some of the top-level ai sales tools that you can incorporate into your business’s daily workflow for better results and improved performance scalability. 

If your favorite go-to program isn’t mentioned on this list, feel free to reach out to us anytime.

We’d be more than happy to make the addition for you! 

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