Avoma vs. Gong: Which Conversation Intelligence Tool Is Right for You?

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So, you’re trying to figure out which conversation intelligence tool is the right fit for your team—Avoma vs. Gong, or maybe Gong vs. Avoma

If you’re in sales, marketing, or customer success, you already know how crucial it is to really understand your customer conversations. 

These insights can help you build stronger relationships, refine your sales strategies, boost conversion rates, and, let’s be honest, close more deals.

That’s where tools like Avoma and Gong come into play. 

Both are designed to help you record, transcribe, and analyze customer conversations, but they each have their own unique flavor. 

The big question is: which one should you go for? Let’s break it all down so you can make the best decision for your business.

What Do Avoma and Gong Actually Do?

At their core, both Avoma and Gong are all about helping businesses get smarter about their customer interactions. They use fancy tech like natural language processing and machine learning to:

  • Record your calls (because who has time to take notes manually?)
  • Transcribe those conversations (so you can actually read what was said)
  • Analyze the data to give you actionable insights (because gut feelings only get you so far)

In short, these tools are like having a super-smart assistant who listens to every conversation, takes notes, and then tells you exactly what you need to do to improve. Pretty cool, right?

Avoma vs. Gong: What’s the Difference?

Okay, so both tools sound similar on the surface, but they’re not identical twins. 

Think of them more like siblings—they share some DNA, but they’ve got their own personalities. Let’s dig into what makes each one unique.

1. Features: What Can They Do?

When it comes to features, both Avoma and Gong offer the basics: call recording, AI-powered transcription, and automatic CRM updates. But here’s where they start to diverge.

Avoma really shines with its collaborative note-taking feature. Imagine you’re on a call with a client, and your teammate is listening in. 

With Avoma, both of you can take notes, highlight key points, and even edit the transcript in real time. It’s like Google Docs, but for your sales calls. Plus, Avoma is super focused on helping sales reps manage their entire meeting workflow—from prep to follow-up.

On the other hand, Gong is more about the big picture. It’s designed with sales leaders and coaches in mind. 

Gong gives you a bird’s-eye view of your team’s performance, helping you spot trends, identify coaching opportunities, and improve overall sales strategy. If you’re a manager looking to level up your team, Gong might feel like the better fit.

2. Functionality: How Easy Are They to Use?

Now, let’s talk about how these tools actually work in real life. According to user reviews on G2, Gong tends to be the more user-friendly option. 

People say it’s easier to set up and manage, which is a big plus if you’re not super tech-savvy or just don’t have time to mess around with complicated software.

That said, Avoma isn’t far behind. While it might take a little more effort to get the hang of, users love its feature updates and roadmap. It feels like a tool that’s constantly evolving, which is great if you’re looking for something that grows with your business.

When it comes to customer support, Gong seems to have the edge. Users say it’s easier to get help when you need it. But Avoma fans appreciate the platform’s commitment to adding new features and improving over time.

3. Pricing: What’s It Going to Cost You?

Yes, that’s right,, the million-dollar question (or maybe just a few thousand dollars, depending on your budget). 

Let’s talk money.

Avoma is pretty upfront about its pricing. You can hop on their website and see exactly what each plan costs. 

They also offer different licenses depending on your team’s needs, which is nice if you’re trying to keep costs under control. Plus, there’s no platform fee, so you’re not stuck paying extra just to use the software.

Gong, on the other hand, is a bit more mysterious when it comes to pricing. You won’t find any numbers on their website—instead, you’ll need to jump on a call with their sales team to get a quote. 

And once you do, you might notice that Gong charges an annual platform fee, which can add up if you’re on a tight budget.

In terms of flexibility, Avoma takes the lead. They offer more pricing options, so you can pick a plan that works for your team without breaking the bank.

Gong, while powerful, might feel a little out of reach for smaller businesses or startups.

Avoma vs. Gong: Which One Should You Choose?

Alright, let’s sum this up. Both Avoma and Gong are solid tools, but they’re designed for slightly different audiences.

  • If you’re a sales rep or a small team looking for a tool that helps with the entire meeting lifecycle—from prep to follow-up—Avoma might be your best bet. It’s budget-friendly, packed with features, and great for collaboration.
  • On the other hand, if you’re a sales leader or manager focused on coaching your team and improving overall performance, Gong could be the way to go. It’s user-friendly, offers deep insights, and is perfect for scaling your sales strategy.

Try Trellus: A More Affordable & Better Solution Against Avoma Vs. Gong

Right off the bat, Trellus comes with plenty of flexible features that increase the program’s overall usability.

For instance, Trellus has a higher affordability margin; thanks to flexible pricing plans that are perfect for startups, medium-level businesses etc. 

Compared to Avoma and Gong, our platform also has features such as Live Listen, Custom Integrations for unparalleled workflow (*you couldn’t ask for more), automatic post call message generation, and real time AI-based guidance.

Comprehensive AI-Driven Conversation Analysis Capabilities

Understanding the nuances of sales conversations is crucial for optimizing team performance. 

Trellus.AI excels with its comprehensive AI-driven conversation analysis. The platform employs advanced natural language processing (NLP), and machine learning based analysis to dissect and understand the subtleties of each interaction. 

By doing so, it can provide deep insights into buyer sentiment, highlight critical points in conversations, and identify patterns that lead to successful sales outcomes. 

Real-Time Coaching Features

Trellus.AI doesn’t just analyze past conversations—it provides real-time insights and coaching, which can be a game-changer for sales teams. 

As sales reps engage with prospects, the platform delivers instant feedback and guidance. 

For instance, it might suggest the next best action, recommend adjustments in messaging, or remind reps of key details about the client they are speaking with. 

This capability not only boosts individual performance but also helps maintain consistency across the team. Also, the immediate nature of these insights ensures that sales opportunities are maximized and potential pitfalls are avoided.

Integration Capabilities with Your Favorite CRMs

One of Trellus.AI’s significant advantages is its ability to seamlessly integrate with existing sales tools. 

It’s designed to work well within the current tech ecosystem of a business, reducing the learning curve and enhancing functionality. 

Whether your team uses CRM software, communication platforms, or other sales tools, the platform ensures smooth interoperability. 

Key Features

  • Real-time call coaching assistance – Our M.L.-based AI system coaches sales reps in real-time to enable better conversions, improved conversational skills, and overall efficiency
  • Perform all your admin work through Trellus’s auto dispositions, call notes, and more
  • Stay hands-free with auto-logging for a seamless calling experience
  • Real-time call transcripts
  • Post-call automatic AI summaries/emails and detailed diagnostic data
  • Automated single-line dialing (converts your existing dialer into an automated dialer with Trellus).
  • Parallel dialing: Get unlimited multi line dialing, alongside AI practice calls with bots to brush up your conversational skills, 8 additional phone numbers and much more!

Pricing

Trellus offers flat pricing plans to maintain a high affordability factor for businesses.

  • Power Plan: Starting at $59.99 per month with access to real time transcription, basic AI coaching, unlimited single line dialing, and more.
  • Parallel Plan: Starting at $149.99 per month and gives access to all the basic + advanced features such as; unlimited multi line dialing, unlimited AI practice calls, 8 additional phone numbers alongside spam remediation, VM drops on select platforms, access to call transcripts, and much more.
  • Business: Contact our sales team for more details.

The Choice Is Yours

At the end of the day, the choice between Avoma vs. Gong (or Gong vs. Avoma) comes down to your specific needs and budget. 

Both tools are powerful, but they excel in different areas. Avoma is more affordable and focused on helping individual reps, while Gong is a bit pricier but offers more for sales leaders and teams.

If you’re still on the fence, here’s a quick tip: take advantage of free trials or demos. Most companies offer them, and there’s no better way to see which tool feels right for you. After all, the best tool is the one that actually gets used.

So, what’s it going to be—Avoma or Gong? Let us know which one you pick!

Frequently Asked Questions

What’s the main difference between Avoma and Gong?
While both Avoma and Gong are conversation intelligence tools, they have slightly different focuses. 

Avoma is more about helping sales reps and teams manage the entire meeting lifecycle—think prep, note-taking, and follow-ups. It’s super collaborative, with features like shared note-taking and real-time editing during calls.

Gong, on the other hand, is more tailored for sales leaders and managers. It’s all about analyzing conversations at scale to provide insights into team performance, coaching opportunities, and sales strategy. 

So, if you’re a rep looking for a tool to make your meetings smoother, Avoma might be your go-to. But if you’re a manager trying to level up your team’s performance, Gong could be the better choice.

Which tool is easier to use—Avoma or Gong?

Based on user reviews, Gong tends to be the more user-friendly option. People say it’s easier to set up and navigate, which is a big win if you’re not super tech-savvy or just don’t have time to deal with a steep learning curve.

That said, Avoma isn’t far behind. It might take a little more effort to get used to, especially if you’re diving into its collaborative features. 

But once you’re up and running, it’s a powerful tool that can really streamline your workflow. 

Plus, Avoma users often praise the platform for its frequent updates and improvements, so it feels like a tool that’s always getting better.

How do Avoma and Gong compare in terms of pricing?
Pricing is where Avoma really stands out. They’re super transparent about their costs—you can hop on their website and see exactly what each plan will run you. 

They also offer different licenses depending on your team’s needs, which is great if you’re trying to keep costs under control. And the best part? No platform fees, so you’re not stuck paying extra just to use the software.

Gong, on the other hand, is a bit more mysterious when it comes to pricing.

You won’t find any numbers on their website—instead, you’ll need to schedule a call with their sales team to get a quote. 

Once you do, you might notice that Gong charges an annual platform fee, which can add up if you’re on a tight budget.

So, if pricing is a big factor for you, Avoma might feel like the more budget-friendly option.

Avoma vs. Gong: Which Conversation Intelligence Tool Is Right for You?
Dom Odoguardi
Head of GTM
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